PRIVACY POLICY
Frisco Assisted Living, LLC (“Company,” “we,” “us,” or “our”)
Effective Date: February 12, 2026
This Privacy Policy describes how Frisco Assisted Living, LLC collects, uses, discloses, and safeguards information obtained through our website at falmc.com and related online services (collectively, the “Site”). By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
1. SCOPE; IMPORTANT NOTICE REGARDING HEALTH INFORMATION
This Privacy Policy applies to information collected through the Site, including when you request information, contact us, or schedule a tour.
The Site is intended solely for general informational and communication purposes. We do not solicit or request protected health information (“PHI”), medical records, diagnoses, treatment information, or other sensitive health information through the Site. You are advised not to submit any such information via web forms, chat features, email, or other Site functionalities. If you voluntarily submit PHI or medical information, you do so at your own risk, and we shall not treat it as confidential pursuant to the Health Insurance Portability and Accountability Act (“HIPAA”) or analogous laws. For health-related inquiries or to provide medical information, please contact us directly by telephone or utilize our secure resident/family portal (if available).
Please be advised that, as an assisted living and memory care facility, we are obligated by law to maintain the privacy and confidentiality of your health information in connection with our services. If you become a resident or receive treatment from us, you will receive a separate Notice of Privacy Practices pursuant to HIPAA, which delineates our uses and disclosures of your PHI, your rights with respect thereto, and our legal obligations. This separate notice shall also address any applicable federal regulations, such as 42 CFR Part 2 concerning substance use disorder information, if pertinent. The medical record is the property of the Company, but the information contained therein belongs to you. We encourage you to respect the privacy of others you may encounter through our services or on the Site.
2. INFORMATION WE COLLECT
We may collect the following categories of information:
A. Information You Provide
• Identifiers and contact information (e.g., name, email address, telephone number, mailing address);
• Inquiry and scheduling information (e.g., preferred tour dates/times, communication preferences, message content);
• Any other information you elect to include in communications submitted through the Site.
B. Information Collected Automatically
When you visit the Site, we (and our service providers) may automatically collect:
• Internet or other electronic network activity information (e.g., pages visited, time spent, links clicked, referring/exit pages);
• Device and technical information (e.g., browser type, device type, operating system);
• Approximate geolocation information derived from IP address (e.g., city/state level);
• Cookie and similar tracking information (see Section 6).
C. Information From Service Providers
We may receive information from vendors and contractors that support our Site and communications, such as website hosting providers, form/scheduling vendors (e.g., Calendly), analytics providers (e.g., Google Analytics), call management/call tracking vendors, and marketing/advertising partners.
3. PURPOSES FOR COLLECTION AND USE
We may use information collected through the Site for the following business and commercial purposes:
• To respond to inquiries, furnish requested information, and communicate with you;
• To schedule tours and manage appointment requests;
• To operate, maintain, secure, and enhance the Site and user experience;
• To conduct analytics and assess Site performance;
• To engage in marketing and advertising activities (where applicable, and subject to your opt-out rights under applicable law, such as the California Consumer Privacy Act (“CCPA”));
• To prevent fraud, protect the Site, and enforce our rights and policies;
• To comply with applicable laws, regulations, lawful requests, and legal processes.
We may also use or disclose information without your consent in narrowly limited circumstances, such as in a life-threatening medical emergency (if relevant to Site interactions), to report crimes on our premises or against our personnel, or as required by a valid court order.
4. DISCLOSURE OF INFORMATION
We do not sell personal information in exchange for monetary consideration. We may disclose information as follows:
A. Service Providers
We may share information with vendors and contractors that perform services on our behalf (e.g., hosting, analytics, form/scheduling tools, IT support, security services, communications tools, marketing support). These parties are contractually obligated to use the data solely for the specified purposes and to implement appropriate safeguards. We may also share information with qualified service organizations, auditors, regulatory agencies, or evaluators that agree to maintain confidentiality.
B. Legal, Compliance, and Safety
We may disclose information if required by law or legal process, or if we reasonably believe disclosure is necessary to: (i) comply with legal obligations; (ii) protect the rights, property, or safety of the Company, our residents, families, website users, or others; (iii) investigate or prevent suspected fraud or security issues; or (iv) enforce our agreements and policies. This includes mandatory reporting under state law, such as for child abuse and neglect.
C. Business Transfers
In the event of a merger, acquisition, financing, reorganization, bankruptcy, or sale of some or all of our assets, information may be transferred as part of that transaction, subject to applicable law.
5. DATA RETENTION
We retain information collected through the Site for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, contact information from inquiries is retained for up to two (2) years for customer service and legal compliance purposes; analytics data is retained for up to one (1) year.
6. COOKIES; ANALYTICS; ADVERTISING TECHNOLOGIES
We and our service providers may employ cookies and similar technologies (such as pixels, tags, SDKs, and scripts) to:
• Enable Site functionality and preferences;
• Analyze Site usage and performance;
• Measure marketing effectiveness and, where applicable, deliver or evaluate advertising.
We honor Global Privacy Control (GPC) signals and similar opt-out preference signals where required by law. You may manage cookies through your browser settings and tools. Disabling cookies may impair certain Site features. For further details on cookies utilized, please refer to our Cookie Policy [link if available].
7. YOUR PRIVACY RIGHTS AND REQUESTS
Depending on your jurisdiction (e.g., California residents under CCPA/CPRA) and applicable law, you may have the right to:
• Confirm whether we process your personal data and access such data;
• Correct inaccuracies in your personal data;
• Delete your personal data (subject to legal and operational exceptions);
• Obtain a copy of certain personal data you have provided to us;
• Opt out of certain processing, such as targeted advertising, where applicable;
• Request restrictions on otherwise permitted uses and disclosures of your information (note: we are not obligated to comply with such requests);
• Receive a written accounting of disclosures made by us during a specified time period (not to exceed six (6) years, excluding certain disclosures such as those for treatment, payment, or operations; a reasonable, cost-based fee may apply after the first request in a twelve (12)-month period).
To submit a request:
Email: info@falmc.com
Mail: Frisco Assisted Living, LLC, Attn: Privacy, 2828 Nature Way, Frisco, TX 75033
Verification: To protect your privacy and security, we may require reasonable steps to verify your identity prior to responding to certain requests.
Response Time: We will respond to verifiable requests within forty-five (45) days (extendable to ninety (90) days with notice).
Appeals (where applicable): If we decline to act on a request, you may appeal by replying to our response or contacting us at the email above with the subject line “Privacy Request Appeal.”
For information collected as part of our health services (not through the Site), additional rights under HIPAA may apply, such as the right to amend incorrect or incomplete information or to request a paper copy of our Notice of Privacy Practices.
8. CHILDREN’S PRIVACY
The Site is not directed to children under thirteen (13) years of age (or under sixteen (16) in certain jurisdictions), and we do not knowingly collect personal information from such children. If you believe a child has provided personal information through the Site, please contact us to request deletion.
9. SECURITY
We implement reasonable administrative, technical, and physical safeguards designed to protect information collected through the Site. Notwithstanding the foregoing, no security measures are infallible, and we cannot guarantee the absolute security of information transmitted or stored.
10. EXTERNAL LINKS
The Site may contain links to third-party websites or services. These links are provided for convenience only, and we do not endorse the linked sites. We do not control and are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies.
11. CHANGES TO THIS PRIVACY POLICY
We reserve the right to update this Privacy Policy from time to time. We will post the updated version on this page and revise the Effective Date. For material changes, we will provide notice via email (if we have your address) or a prominent banner on the Site. Your continued use of the Site after changes become effective constitutes your acceptance of the revised Privacy Policy. We further reserve the right to amend this Privacy Policy at any time and to make the new provisions effective for all information we maintain.
12. COMPLAINTS REGARDING PRIVACY PRACTICES
If you have complaints regarding this Privacy Policy or our handling of your information, please direct them to:
Frisco Assisted Living, LLC
2828 Nature Way
Frisco, TX 75033
Phone: 972.248.0260
Email: info@falmc.com
If you are not satisfied, you may submit a formal complaint to the U.S. Department of Health and Human Services, Office for Civil Rights, at 200 Independence Avenue, S.W., Washington, D.C. 20201, or through their regional offices (a list is available at https://www.hhs.gov/ocr/about-us/contact-us/index.html).
13. CONTACT
Frisco Assisted Living, LLC
2828 Nature Way
Frisco, TX 75033
Phone: 972.248.0260
Email: info@falmc.com
TERMS AND CONDITIONS
Frisco Assisted Living, LLC (“Company,” “we,” “us,” or “our”)
Effective Date: February 12, 2026
Thank you for visiting the website located at www.falmc.com and/or any mobile site or application (collectively, the “Site”). The Site is owned and operated by Frisco Assisted Living, LLC. By accessing or using the Site, you (“you” or “User”) agree to be bound by these Terms and Conditions (“Terms and Conditions”) in their entirety. If you do not agree to these Terms and Conditions, you are not authorized to access or use the Site in any manner.
The Site provides illustrations, data, information, and other materials (collectively, “Content”) for informational purposes only. While we strive to keep the Content current, we do not represent or warrant that it is complete, accurate, or up-to-date. Accordingly, the Company shall not be responsible or liable for the accuracy, usefulness, or availability of any Content transmitted or made available via the Site.
1. ACCEPTANCE OF TERMS AND CONDITIONS
These Terms and Conditions, together with our Privacy Policy, constitute the entire agreement between you and the Company regarding your use of the Site and supersede all prior or contemporaneous agreements, representations, warranties, or understandings with respect thereto. The Company reserves the right to amend these Terms and Conditions, in whole or in part, at any time in its sole discretion, without specific notice to you. The most current version will be posted on the Site, and you are responsible for reviewing these Terms and Conditions prior to using the Site. Your continued use of the Site after any such amendments constitutes your acceptance of and agreement to be bound by the revised Terms and Conditions.
Unless explicitly stated otherwise, any new features, enhancements, or offers made available on the Site shall be subject to these Terms and Conditions. You acknowledge and agree that the Company is not responsible or liable for your inability to access or use the Site or any Content.
2. REQUIREMENTS AND USER REPRESENTATIONS
You agree that the Company shall have no obligation or liability to any party arising from your use of the Site or any Content. The Company does not represent or warrant that the Content is accurate, complete, or suitable for any particular purpose. You understand and agree that the Company is not responsible or liable for your inability to use the Site or Content, or for any disputes between you and third parties.
To the extent you submit any information via the Site (e.g., through contact forms, inquiries, or scheduling requests), you represent and warrant that you have the legal right and authority to do so, and that such submission does not violate any law, agreement, or third-party rights. You further agree that the Company shall not be liable to you or any third party for any claims arising from your use of the Site or Content.
The Site is intended for users who are at least 18 years of age. If you are under 18, you may not use the Site without the supervision of a parent or legal guardian who agrees to be bound by these Terms and Conditions.
3. LICENSE GRANT
Subject to your compliance with these Terms and Conditions, the Company grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Site and Content solely for your personal, non-commercial purposes. This license may be terminated by the Company at any time, for any reason or no reason.
You may not: (i) reproduce, modify, distribute, display, perform, or create derivative works from the Site or Content; (ii) copy, emulate, clone, rent, lease, sell, decompile, disassemble, reverse engineer, or transfer the Site or Content (or any portion thereof); (iii) use the Site or Content in conjunction with any third-party content without express written permission; (iv) exploit the Site or Content for commercial purposes; (v) use any device, software, or routine to interfere with the proper functioning of the Site; or (vi) impose an unreasonable or disproportionately large load on the Site’s infrastructure.
You agree to indemnify and hold harmless the Company for any failure to comply with this Section 3. The Company reserves all rights not expressly granted herein.
4. PROPRIETARY RIGHTS
All Content and other materials on the Site, including but not limited to text, graphics, logos, images, designs, selections, arrangements, and coordination thereof, are owned or licensed by the Company or its licensors and are protected by applicable copyrights, trademarks, trade secrets, and other intellectual property rights. Except as expressly provided in these Terms and Conditions, no part of the Site or Content may be reproduced, recorded, retransmitted, sold, rented, broadcast, distributed, published, uploaded, posted, publicly displayed, altered, performed, digitized, compiled, translated, or transmitted in any way without the Company’s prior express written consent.
The posting of Content on the Site does not constitute a waiver of any rights therein. The Company name, logo, and all custom graphics, icons, and service names are trademarks of the Company. All other trademarks are the property of their respective owners. Use of any Company trademark without express written consent is strictly prohibited.
Disputes may arise related to the Content, intellectual property, or commercial activities on the Site, including but not limited to infringement, defamation, fraud, or violations of privacy rights. You agree that all such claims or disputes are your sole responsibility, and the Company disclaims all liability for any use of Content or information obtained through the Site.
5. INDEMNIFICATION
You agree to indemnify, defend, and hold harmless the Company, its parents, subsidiaries, affiliates, officers, directors, employees, agents, licensors, suppliers, and partners from and against any and all claims, demands, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your access to or use of the Site or Content; (b) your breach of these Terms and Conditions or the Privacy Policy; (c) your violation of any law or third-party rights; or (d) any information or materials you submit via the Site.
This indemnification obligation shall survive termination of these Terms and Conditions and your use of the Site. Each indemnified party shall have the right to assert and enforce these provisions directly against you.
6. DISCLAIMER OF WARRANTIES
THE SITE AND CONTENT ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, TITLE, OR ACCURACY. THE COMPANY DOES NOT WARRANT THAT: (a) THE SITE OR CONTENT WILL MEET YOUR REQUIREMENTS; (b) ACCESS WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE; (c) DEFECTS WILL BE CORRECTED; (d) THE SITE IS FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS; OR (e) RESULTS OBTAINED FROM USE WILL BE ACCURATE OR RELIABLE.
NO ADVICE OR INFORMATION OBTAINED FROM THE COMPANY, THE SITE, OR THIRD PARTIES SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED HEREIN. THE SITE IS NOT INTENDED TO PROVIDE MEDICAL, LEGAL, OR PROFESSIONAL ADVICE, AND YOU SHOULD CONSULT QUALIFIED PROFESSIONALS FOR SUCH MATTERS.
7. LIMITATION OF LIABILITY
TO THE FULLEST EXTENT PERMITTED BY LAW, THE COMPANY SHALL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, GOODWILL, USE, DATA, OR OTHER INTANGIBLE LOSSES (EVEN IF ADVISED OF THE POSSIBILITY THEREOF), ARISING FROM: (a) YOUR USE OR INABILITY TO USE THE SITE OR CONTENT; (b) UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR TRANSMISSIONS OR DATA; (c) STATEMENTS OR CONDUCT OF ANY THIRD PARTY; OR (d) ANY OTHER MATTER RELATING TO THE SITE OR CONTENT.
THIS LIMITATION APPLIES TO ALL CAUSES OF ACTION, INCLUDING BREACH OF CONTRACT, WARRANTY, NEGLIGENCE, STRICT LIABILITY, MISREPRESENTATION, AND OTHER TORTS. IF ANY LIMITATION IS NOT PERMITTED BY LAW, THE COMPANY’S MAXIMUM LIABILITY SHALL BE LIMITED TO FIVE HUNDRED DOLLARS ($500.00). NO ACTION ARISING FROM YOUR USE OF THE SITE OR CONTENT MAY BE BROUGHT MORE THAN ONE (1) YEAR AFTER THE EVENT GIVING RISE TO THE CLAIM.
8. THIRD-PARTY WEBSITES
The Site may contain links to third-party websites or services. These links are provided for convenience only, and the Company does not endorse, control, or assume responsibility for the content, privacy practices, or operations of such sites. Your interactions with third-party sites, including any transactions or promotions, are solely between you and the third party. The Company shall not be liable for any loss or damage arising from your use of or reliance on third-party sites.
9. USER INFORMATION
Except as otherwise provided in our Privacy Policy, any comments, feedback, information, or materials you submit via the Site shall be considered non-confidential and non-proprietary. By submitting such materials, you: (a) represent and warrant that the submission does not breach any agreement, violate any law, or infringe third-party rights; and (b) grant the Company a perpetual, irrevocable, royalty-free license to use, reproduce, modify, and distribute such materials in accordance with the Privacy Policy, without obligation to compensate or credit you.
The Company does not accept unsolicited ideas or materials and assumes no responsibility for their use or distribution.
10. DISPUTE RESOLUTION
These Terms and Conditions shall be governed by and construed in accordance with the laws of the State of Texas, without regard to conflict of laws principles. Any dispute arising out of or relating to these Terms and Conditions or your use of the Site shall be resolved exclusively through binding arbitration before the American Arbitration Association in Dallas, Texas, in accordance with its Commercial Arbitration Rules. Any award shall be final and enforceable in any court of competent jurisdiction.
Nothing herein prevents the Company from seeking injunctive relief to protect its rights. You agree not to bring, join, or participate in any class action, consolidated action, or representative action against the Company. This provision is an independent agreement and does not waive your right to pursue individual claims in arbitration.
11. MISCELLANEOUS
If any provision of these Terms and Conditions is held invalid or unenforceable, the remaining provisions shall remain in full force and effect, and the invalid provision shall be reformed to the extent necessary to preserve the parties’ intent.
The Company’s failure to enforce any provision shall not constitute a waiver thereof. These Terms and Conditions are personal to you and may not be assigned without the Company’s consent. No agency, partnership, joint venture, or employment relationship is created by these Terms and Conditions.
12. CONTACT US
If you have questions about these Terms and Conditions or the Site, please contact us at:
Frisco Assisted Living, LLC
2828 Nature Way
Frisco, TX 75033
Phone: 972.248.0260
Email: info@falmc.com
MEDICAL AND LEGAL DISCLAIMER
Frisco Assisted Living, LLC (“Company,” “we,” “us,” or “our”)
Effective Date: February 12, 2026
The information provided on the website located at www.falmc.com and/or any mobile site or application (collectively, the “Site”), including but not limited to text, graphics, images, videos, articles, blog posts, descriptions of services, and other materials (collectively, “Content”), is intended solely for general informational and educational purposes. The Content is not intended to be, and should not be construed as, medical, legal, financial, or professional advice, diagnosis, treatment, or opinion of any kind.
NO MEDICAL ADVICE OR PHYSICIAN-PATIENT RELATIONSHIP. The Site and Content do not constitute medical advice, diagnosis, or treatment. We are not a healthcare provider through the Site, and no physician-patient or healthcare provider-patient relationship is created by your access to or use of the Site or Content. The Content may include general information about assisted living, memory care, health conditions, wellness, or related topics, but it is not tailored to any individual’s specific medical needs, circumstances, or conditions. Always seek the advice of a qualified healthcare professional, such as your physician or other licensed medical provider, with any questions you may have regarding a medical condition, treatment, medication, diet, exercise, or any health-related matter. Never disregard professional medical advice or delay seeking it because of something you have read on the Site. In case of a medical emergency, call 911 or your local emergency services immediately.
NO LEGAL ADVICE OR ATTORNEY-CLIENT RELATIONSHIP. The Content does not constitute legal advice or create an attorney-client relationship. Any information regarding laws, regulations, rights, or legal matters (e.g., privacy laws, HIPAA, or consumer rights) is provided for general informational purposes only and may not reflect the most current legal developments. Laws vary by jurisdiction, and the Content is not intended to address your specific legal situation. Consult a qualified attorney for legal advice tailored to your circumstances.
DISCLAIMER OF WARRANTIES AND ACCURACY. The Company makes no representations or warranties, express or implied, regarding the accuracy, completeness, reliability, timeliness, or suitability of the Content for any purpose. The Content is provided “as is” and “as available,” without warranties of any kind, including but not limited to warranties of merchantability, fitness for a particular purpose, non-infringement, or title. While we endeavor to provide accurate and up-to-date information, errors, omissions, or inaccuracies may occur, and we disclaim any liability therefor. The Company does not endorse, guarantee, or assume responsibility for any products, services, opinions, or information provided by third parties, including those linked to or referenced on the Site.
LIMITATION OF LIABILITY. To the fullest extent permitted by applicable law, the Company, its affiliates, officers, directors, employees, agents, licensors, and service providers shall not be liable for any direct, indirect, incidental, special, consequential, exemplary, or punitive damages arising from or related to your use of or reliance on the Site or Content, including but not limited to personal injury, death, property damage, loss of data, or other harms, even if advised of the possibility of such damages. This limitation applies regardless of the theory of liability, whether in contract, tort (including negligence), strict liability, or otherwise.
THIRD-PARTY CONTENT AND LINKS. The Site may contain links to third-party websites, services, or resources. These links are provided for convenience only, and the Company does not endorse, monitor, or control such third-party content. We are not responsible for the availability, accuracy, privacy practices, or any other aspect of third-party sites, and your use of them is at your own risk. We encourage you to review the terms, privacy policies, and disclaimers of any third-party sites you visit.
CHANGES TO DISCLAIMER. The Company reserves the right to modify this Disclaimer at any time. Changes will be posted on the Site with an updated Effective Date. Your continued use of the Site after such changes constitutes your acceptance of the revised Disclaimer.
If you have any questions about this Disclaimer, please contact us at:
Frisco Assisted Living, LLC
2828 Nature Way
Frisco, TX 75033
Phone: 972.248.0260
Email: info@falmc.com
Additional Resources:
Long-Term Care Ombudsman: Free, confidential help for nursing facility and assisted living residents. Call 1-800-252-2412
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